If you’ve ever visited FJ Chalke, you’ve probably noticed our dog emblem.
You’ll see it on our showroom signage, our number plates, our marketing — and now proudly displayed on the rear of our vehicles.
But why a dog?
The answer lies in our history, our hometown, and a symbol that has become part of our identity.
FJ Chalke was originally established by Frederick James Chalke in the village of Mere - Wiltshire.
Mere has long been associated with the Talbot Dog — a now-extinct Wiltshire hunting hound once known throughout the region. The Talbot became a recognised symbol of the town, appearing in local architecture and building names.
For many years, visitors to Mere would have known the former The Talbot Hotel (now The George Inn), named after the hound. At the entrance to Zeals House on the outskirts of town, a pair of Talbot dog statues still stand today — a quiet reminder of the town’s heritage.
Even our Mere showroom carries the name Talbot Garage.