• Significant partnership announced with Giorgio Armani in celebration of FIAT brand’s 125th anniversary.
• The two globally recognised Italian brands previously collaborated in 2020.
• Fiat 500e Giorgio Armani represents the finest expression of Italian excellence and will be produced at the FIAT Mirafiori plant in Turin.
• Two unique and exclusive colours have been created.
• Powered by an electric motor with 87 kW and 118 hp, with range of up to 199 miles.

In celebration of FIAT’s milestone 125th anniversary, a significant partnership has been announced between Giorgio Armani and FIAT. The attention to detail and care for materials, colours, and style is the same as it would be for a new model or a new fashion collection.

Now, FIAT and Giorgio Armani will hit the catwalk together with the new Fiat 500e Giorgio Armani.

Produced at the FIAT Mirafiori plant in Turin, the new 500e Giorgio Armani comes exclusively in a hatchback version, reflecting the unmatched elegance of Giorgio Armani, whilst fully expressing the audacious personality of Fiat 500e.

Two unique and exclusive colours have been created for the 500e Giorgio Armani: dark Green micinalised, a contemporary and technical colour that strongly reflects the style and taste of Giorgio Armani and ceramic Greige, an extremely sophisticated and refined option. This shade invented by Armani blends grey and beige, giving rise to both the tone and its unique name.

When it comes to the exteriors, the Italian designers aimed to reduce contrasts and decorations to achieve a more monochromatic effect: pure, essential, and in line with Armani's style.

Among the standout features of the exterior are the wheels, which were exclusively designed to represent the GA logo in a macro scale. They help make the car instantly recognisable. The specific design strongly emphasizes the partnership, while improving the aerodynamic performance due to the slightly 3d surface.

The warm burnished bi-tone anodized effect and the light lateral grooves look extremely refined.

The interior showcases a meticulous level of craftsmanship, with chevron stitching and three-dimensional patterns on the central seat inserts. These are reminiscent of classic tailoring techniques, whilst the materials inside the vehicle are elegant and of the finest quality. They are combined with innovative and technical processes such as the laser-cut wood that covers the dashboard insert, or highly artisanal solutions like the intricate embroidery.

The new 500e Giorgio Armani sets itself apart further with the Milanese Maestro’s logo on the seats, while the Italian stylist’s signature appears on the dashboard, the interior of the door and the rear window.

The car includes full LED Infinity Design headlamps and a glass roof. When it comes to technology, the vehicle comes loaded with a premium JBL audio system, 7" TFT Display, 10.25" Touch Screen NAV, DAB Radio and Wireless CarPlay / Android Auto.

The 500e Giorgio Armani is available with an electric motor that has an output of 87 kW and 118 hp, with a range of up to 199 miles in the WLTP combined cycle. In addition, it is equipped with advanced ADAS technologies as part of a Level 2 assisted driving system.

FIAT 500e Giorgio Armani, will open for orders later in 2024, with first deliveries in the UK expected early 2025.